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Generally speaking, AP style is for news, APA/MLA/AMA style is for academic journals, and CMOS is for books. What style is for marketing copy?
Main Post:
A friend has asked me to edit the copy on his business website. That obviously requires I conform it to some sort of consistent style, but I don't know which set of rules to use for marketing copy. Anyone have the answer, or a suggestion in lieu of a definitive answer? Thanks for your time!
Top Comment: i work as an editor on a marketing team, and we follow Chicago style with a few exceptions for alignment with our brand guidelines. i know Salesforce also follows Chicago for anything not specified in their internal style guide, too. so, Chicago is a safe bet. AP style would probably be fine, too, since so much web content follows it because it’s what news media adheres to. i’d go with one of those.